UN LÁPIZ

Un Lapiz Creative pattern background image.

Services

With my design, branding, and marketing expertise, I can be a valuable addition to your team. Whether you need support for your in-house marketing and communications department, or as a graphic designer for your studio, I’m ready to contribute in any capacity—be it production, strategy or digital marketing.

Image of brochures of Teachers of English as a Second Language (TESL Ontario), beside an iMac computer displaying a screenshot of a Google Analytics page. Beside these two items is an Apple iPad mini displaying brand guidelines for the Rogers Fleet Complete co-brand.

From print materials to engaging digital visuals, I craft designs that communicate effectively. Whether it’s brochures, business cards, or social media graphics, I ensure every design element speaks to a brand’s personality and purpose.

With certifications in Google Search Ads and Google Analytics, I bring data-driven strategies to the table. This skill set can help a client optimize their online presence and ensure measurable growth, empowering their respective business to thrive in the digital landscape.

Through thoughtful design and strategy, I have experience in creating cohesive branding that resonates with target audiences. From logo design to brand guidelines, I ensure an identity is consistent, compelling and memorable.


Print and digital graphic design each offer unique benefits that complement one another. Print design delivers a tangible, lasting impact that engages audiences through texture and permanence. On the other hand, digital design excels in versatility and interactivity, enabling dynamic visuals for websites, social media and online campaigns. Together, they create a cohesive brand presence, blending the tactile appeal of print with the accessibility and reach of digital platforms.

Examples of digital and print assets I have experience creating include:

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Digital marketing services help businesses grow their online presence and reach their target audience effectively. By leveraging strategies such as SEO, PPC advertising, social media marketing and email campaigns, digital marketing drives traffic, increases engagement and boosts conversions.

Following is some of my digital marketing experience:

Google Ads Search Certified

Google Analytics Certified


Branding focuses on creating a strong, cohesive identity that reflects a business’s values and connects with its target audience. From designing impactful logos and defining color palettes to developing brand guidelines and messaging strategies, branding ensures consistency across all platforms. By crafting a memorable and unique brand presence, businesses can build trust, stand out from competitors and leave a lasting impression on customers. Effective branding tells a story and establishes a foundation for long-term success.

Offering 20+ years of design and branding experience in:

Rogers Fleet Complete brand logo standards, one page guide.

Teachers of English as a Second Language Association of Ontario (TESL Ontario)

With a keen understanding of the dynamic landscape of design and marketing, I bring valuable skills and knowledge to the conversation.

If you would like to discuss an opportunity, reach out using the contact form below.

Google Ads Search Certified

Google Analytics Certified


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