UN LÁPIZ

Overview

¡Hola! My name is Enrique. With 20 years of experience, my focus is graphic design, branding and marketing. I provide value to businesses by shaping their identity, fostering trust and loyalty, driving differentiation, and amplifying marketing efforts that contribute to business growth.


Big Road | Logo Redesign

Big Road is a telematics company providing Electronic Logging Devices for long-haul truck drivers. Their old logo was outdated and more importantly, was not legible at small sizes.

The new logo brief aimed to enhance visibility while preserving key elements from the original design, including:

  • the “B”;
  • the “R”;
  • roadway fading into the horizon; and
  • the same brand colors

The new logo integrates the letters “B” and “R” into a single, cohesive and visually impactful graphic. The incorporation of the roadway motif as negative space, delineating the “B” and “R,” adds a clever and distinctive element to the design.

This new visual approach reflects the essence and values of Big Road, conveying reliability, connectivity, and innovation. It maintains clarity and versatility across different platforms and sizes, ensuring effective branding consistency.

Services

With a keen understanding of the dynamic landscape of design and marketing, these packages are adaptable and flexible, capable of addressing your needs in today’s competitive market. From foundational branding essentials to marketing needs, each package is structured to deliver tangible results and drive meaningful engagement with your target audience.

Note: All prices listed are in Canadian dollars (CAD).

$499 $399 Promo*

*New website launch promo. Limited to the first 10 clients that contact me based on order of inquiry.


New Logo or Logo Redesign includes the following:

  • Three initial logo concepts
  • Three revisions to the selected logo
  • High resolution PDF logo file
  • **Business Card Design

**Does not include printing cost(s) and/or delivery.

Two Pencil Package

$799

Includes One Pencil Package and the following:

  • Logo guidelines
  • Black and white logo files
  • One color logo files
  • Set up of three social media accounts

Three Pencil Package

$3499

Includes One & Two and the following:

  • WordPress installation
  • *One page WordPress website optimized for viewing on desktop, tablet and mobile devices.
  • Includes the following links: About, Services, Contact, Social Media Links
  • WordPress Dashboard training

*Price does not include: Images, Content (Writing), Domain Name Registration, Web Hosting Services

Four Pencil Package

$7499

Includes One, Two, Three and the following:

  • Google Analytics 4 (GA4) set up
  • Monthly GA4 reporting for one year, enabling you to refine your marketing strategies for enhanced engagement.

Contact

Let’s connect today to explore how I can translate your ideas into compelling visual communications that add value to your new, or existing business. You can also reach me through my social channels: Bēhance, LinkedIn, Instagram and YouTube.


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