category

design, identity, logo, animation

role(s)

concept, design, production, animation

client

Toronto and Region Conservation Authority

about

The Photovoltaic Performance Verification (PVPV) program is an innovative testing facility at The Living City Campus showcasing the latest in solar energy technology.

The client brief was for the PVPV letters to maintain their prominence, while including the full name of the program in the redesign. After careful analysis, I established a clearer hierarchy, selecting a more vibrant colour and a bolder font for the PVPV letters. I also designed a logo which would more clearly communicate what the program itself is about.

The reveal of the logo included a very short animation.