category

design, web, digital, landing page

role(s)

design, production in HubSpot

client

Fleet Complete BigRoad

about

BigRoad is Fleet Complete's sub-brand with Electronic Logging Device (ELD) name recognition among long haul fleets. With Transport Canada's ELD mandate on the horizon, the company had launched a landing page to inform and educate truck drivers and companies about the ELD law. However, in addition to the page being off-brand in its look and feel, it did not present the information in an organized and scanable manner.

The new design, which was produced in HubSpot, is on-brand with a more pleasing and visual layout: The use of banners across the main sections helps the user to easily scan the page; the use of the brand's colours as the user scrolls down reinforces the BigRoad brand; and finally the information presented in a more hierarchical manner.